Ford v Ferrari Pt. 1: Creating Business Agility
Welcome to another episode of LeadWisely by WonderTour! This week, hosts Brian Nutwell and Drew Paros delve into the fascinating dynamics of human-machine interactions, using the thrilling story of Ford v Ferrari as a backdrop. Join us as we explore leadership lessons and the intricacies of innovation within large organizations.
Episode Highlights:
- The Innovation Challenge: Why do large organizations often struggle with innovation? Drawing from Ford v Ferrari, we see Ford Motor Company transform from a manufacturing giant to a competitive racing entity, highlighting the inherent challenges of such a shift.
- Leadership Insights: Discover how Henry Ford II, or "the Deuce," grappled with fostering innovation in a company renowned for its standardized processes and reliability.
- Empowering Change: Learn how top-level leaders can support and empower radical innovators like Carroll Shelby and Ken Miles, who played pivotal roles in Ford’s racing success.
- Business Agility: Explore strategies for overcoming organizational stasis and fostering agility to respond to customer needs and market changes.
Key Takeaways:
- Subordinate Goals to the Primary Objective: Successful innovation requires clear prioritization. In Ford’s case, winning Le Mans had to be the ultimate goal, superseding other considerations like maintaining a traditional corporate image.
- Empower Radical Innovators: Innovation thrives when decision-making is decentralized. Empower individuals who are passionate and knowledgeable about the new direction.
- Embrace Organizational Agility: Sustainable competitive advantage lies in an organization’s ability to quickly sense and respond to changes, not in static technological or procedural strengths.
- Leadership Immersion: Leaders must understand the new domain they are entering. Just as Henry Ford II needed to experience the racing world firsthand, leaders should immerse themselves in the contexts they wish to innovate.
Notable Quotes:
- "Ford means reliability. That's the Ford way." This illustrates the organizational mindset that can stifle innovation.
- "Large organizations are like the white blood cells of the body—they reject change to protect the status quo."
- "In today's digital economy, the only truly sustainable competitive advantage is the speed at which an organization can sense and respond to the needs of its customers."
Intriguing Questions:
- How can your organization overcome the inertia that comes with size and success?
- What strategies can leaders employ to empower and support innovators within a traditionally structured organization?
- How can businesses ensure they remain agile and responsive in a constantly evolving market?
Join us on this journey as we connect leadership concepts to compelling stories, making them stick to our brains better. To learn more about the leadership lessons from Ford v Ferrari and how to apply them to your own organization, listen to the full episode on wondertourpodcast.com.
Creators and Guests

Host
Brian Nutwell
Brian Nutwell is an experienced product, process, and analysis leader. He loves connecting with other people and their passions, taking absolutely everything back to first principles, and waking up each day with the hope of learning something new. He is delighted to join Wonder Tour, to help discover pragmatic leadership lessons in our favorite mythic stories.

Host
Drew Paroz
Drew Paroz leads at the intersection point of people, data, and strategy. For Drew, nothing is better than breaking down problems and systems into building blocks of thought except using those blocks to synthesize fresh models. Drew is on a lifelong Wonder Tour to help take those building blocks into life change in himself and others.
